Top features of an e-commerce app
August 10, 2021 | Technology, Testing | No Comments
The digitization of e-Commerce is one of the largest markets that is being significantly influenced by digital technologies over the past decade. And when it comes to mobile commerce, this market is constantly growing.
For you as a business owner, it means that the demand for m-Commerce solutions is consistently increasing and surely will be high in the future.
In general, you need to equip your m-commerce app with a set of features that facilitate the buyer’s journey, deliver a great user experience (UX), and ensure that making a purchase is smooth and easy.
All in all, every feature of your mobile shopping app should contribute to its primary goal: increasing sales, building customer loyalty, and giving your business the competitive advantage it needs to thrive.
Check out the list of top e-commerce mobile app features that will help you achieve these goals, and make users love your E-Commerce app!
1. Sign Up & Profiles
We generally recommend making this feature optional so that users are not discouraged by the registration process. For retail business, our recommendation is to make it optional, but customers are encouraged to do so. For example, provide to save all detailed information, such as payment options, phone numbers, etc., so that users do not have to enter them again next time.
In addition, when the user closes the application without an account, the selected item will be deleted from the shopping cart. Therefore, to allow users to save or select them as “favorites", an account needs to be created.
2. Home Screen
Home Page: On this screen, the user should be able to quickly access all the main functions. It can include: search bar, Product category (if any) & personal information.
You can also add an “About Us" tab somewhere on the home screen and place contact information-phone numbers, addresses, etc., as well as links to social media accounts, so that users can quickly find it on the Internet without searching on the homepage.
3. Filtering & Sorting
If you offer a wide range of products, you need to implement functional sorting and filtering options. By reducing the number of steps a customer needs to take to find the product they need, you’ll increase sales and deliver a positive user experience – as a result, building a sense of brand loyalty in users.
Ensure that each product has a category, preferably a subcategory and a brand associated with it. If users can search for products by categories and/or brands on your e commerce mobile app, they are more likely to return to your app often.
Thanks to this feature, users can quickly find the products they’re interested in, without having to browse your entire offer.
4. Product Lists
It may seem that adding long, detailed product descriptions to the e-Commerce mobile apps is unnecessary.Customers interested in buying a product can check its details such as type, size, weight, color, material, and warranty. They have all the information they need available in one place
You can also sort these lists by different in several ways:
• Lists by categories. Let’s take a look at the picture above: jacket, Face-mask,Perfume.
• “Trending”. Such lists are great for promoting certain products & increasing sales.
• “New in”. These lists are intended to present newly available products to users. Or a product that was only available offline can now be bought through an app.
5. Product Screen
A product page is incomplete without a proper product gallery that includes at least several pictures of the item.
This feature is intended to provide all information about each product that’s on the app.
Each description can include:
• HD product photos.
• Product description- depends on the type of it.
• Similar goods.
• Availability & the quantity(if it’s considerably limited)
6. Shopping Cart
One of the top mobile commerce app features is a shopping cart. This feature is a must-have in any online store, and mobile shopping apps are no exception. By adding a shopping cart to your store, you build a positive user experience and allow customers the flexibility they appreciate while making purchases. Adjusting your mobile commerce app to the preferences and behaviors of users is critical for its success.
Its main functionality can include:
• Change the items (add/delete, change quantity, etc.).
• Compare products (maybe a customer would want to compare different brands with one another by price, characteristics, etc.)
• Choose the way of delivery.
• Conduct payment.
7. Bar-code Scanner
This feature comes in handy if you’re planning to build an e-commerce mobile app that enhances the experience of customers at your brick-and-mortar store with various extras.
You can do it by either integrating a camera in the app or ask to pair it with the one on users’ phones.
8. Instant Checkout
This feature is mostly used for improving the in-store experience — users don’t have to stay in the line to pay for the chosen items, they can simply do it in the app and show the e-receipt on the way out.It might be a good idea to allow users to choose the items, pay for them in the app offering various payment options, and pick them up in the store without having to go through the brick-and-mortar shopping stages.
Push-notifications are great for marketing purposes such as:
i. Remind about items that are left in a cart.
ii. Send personalized offers.
iii. Inform about new products.
iv. Send coupons, discounts & others.
So the customer/user experience won’t be worsened by simple-to-solve trouble, you should provide well-organized customer support.
Best support services normally have:
• A chat-bot that’s able to answer simple requests and pass them to specialists.
• Live chats with real specialists.
• Multiple FAQs with possible pre-answered questions.
• Phone support.
• A list of contacts with phone numbers, email addresses, links to Social Media accounts, messengers like Viber and WhatsApp.
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