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Top features of an e-commerce app

August 10, 2021 | Technology, Testing | No Comments

The digitization of e-Commerce is one of the largest markets that is being significantly influenced by digital technologies over the past decade. And when it comes to mobile commerce, this market is constantly growing.

For you as a business owner, it means that the demand for m-Commerce solutions is consistently increasing and surely will be high in the future.

In general, you need to equip your m-commerce app with a set of features that facilitate the buyer’s journey, deliver a great user experience (UX), and ensure that making a purchase is smooth and easy.

All in all, every feature of your mobile shopping app should contribute to its primary goal: increasing sales, building customer loyalty, and giving your business the competitive advantage it needs to thrive.

Check out the list of top e-commerce mobile app features that will help you achieve these goals, and make users love your E-Commerce app!

1. Sign Up & Profiles

We generally recommend making this feature optional so that users are not discouraged by the registration process. For retail business, our recommendation is to make it optional, but customers are encouraged to do so. For example, provide to save all detailed information, such as payment options, phone numbers, etc., so that users do not have to enter them again next time.

In addition, when the user closes the application without an account, the selected item will be deleted from the shopping cart. Therefore, to allow users to save or select them as “favorites", an account needs to be created.

2. Home Screen

Home Page: On this screen, the user should be able to quickly access all the main functions. It can include: search bar, Product category (if any) & personal information.

You can also add an “About Us" tab somewhere on the home screen and place contact information-phone numbers, addresses, etc., as well as links to social media accounts, so that users can quickly find it on the Internet without searching on the homepage.

3. Filtering & Sorting

If you offer a wide range of products, you need to implement functional sorting and filtering options. By reducing the number of steps a customer needs to take to find the product they need, you’ll increase sales and deliver a positive user experience – as a result, building a sense of brand loyalty in users.

Ensure that each product has a category, preferably a subcategory and a brand associated with it. If users can search for products by categories and/or brands on your e commerce mobile app, they are more likely to return to your app often.

Thanks to this feature, users can quickly find the products they’re interested in, without having to browse your entire offer.

4. Product Lists

It may seem that adding long, detailed product descriptions to the e-Commerce mobile apps is unnecessary.Customers interested in buying a product can check its details such as type, size, weight, color, material, and warranty. They have all the information they need available in one place

You can also sort these lists by different in several ways:

Lists by categories. Let’s take a look at the picture above: jacket, Face-mask,Perfume.

“Trending”. Such lists are great for promoting certain products & increasing sales.

“New in”. These lists are intended to present newly available products to users. Or a product that was only  available offline can now be bought through an app.

• Discounts.

5. Product Screen

A product page is incomplete without a proper product gallery that includes at least several pictures of the item. 

This feature is intended to provide all information about each product that’s on the app.

Each description can include:

• HD product photos.

• Product description- depends on the type of it.

• Price. 

• Similar goods.

• Availability & the quantity(if it’s considerably limited)

6. Shopping Cart

One of the top mobile commerce app features is a shopping cart. This feature is a must-have in any online store, and mobile shopping apps are no exception. By adding a shopping cart to your store, you build a positive user experience and allow customers the flexibility they appreciate while making purchases. Adjusting your mobile commerce app to the preferences and behaviors of users is critical for its success.

Its main functionality can include: 

• Change the items (add/delete, change quantity, etc.). 

• Compare products (maybe a customer would want to compare different brands with one another by  price, characteristics, etc.) 

• Choose the way of delivery. 

• Conduct payment.

7. Bar-code Scanner

This feature comes in handy if you’re planning to build an e-commerce mobile app that enhances the experience of customers at your brick-and-mortar store with various extras.

You can do it by either integrating a camera in the app or ask to pair it with the one on users’ phones.

8. Instant Checkout

This feature is mostly used for improving the in-store experience — users don’t have to stay in the line to pay for the chosen items, they can simply do it in the app and show the e-receipt on the way out.It might be a good idea to allow users to choose the items, pay for them in the app offering various payment options, and pick them up in the store without having to go through the brick-and-mortar shopping stages.

9. Push-notifications

Push-notifications are great for marketing purposes such as:

i. Remind about items that are left in a cart.

ii. Send personalized offers.

iii. Inform about new products.

iv. Send coupons, discounts & others.

10.Customer Support

So the customer/user experience won’t be worsened by simple-to-solve trouble, you should provide well-organized customer support.

Best support services normally have: 

• A chat-bot that’s able to answer simple requests and pass them to specialists. 

• Live chats with real specialists. 

• Multiple FAQs with possible pre-answered questions. 

• Phone support. 

• A list of contacts with phone numbers, email addresses, links to Social Media accounts, messengers like Viber and WhatsApp.

Wrapping Up

Great Innovus is a leading IT services company. We are a top web and mobile app development company with over 14+ years of experience. Turn your valuable ideas into reality through our Service.

We have expertise in the latest technologies including angular, react native, iOs, Android and more. Great Innovus has developed smart, scalable and innovative solutions for clients across a host of industries.

Our team of dedicated developers combine their knowledge and skills to develop and deliver web and mobile apps that boost business and increase output for our clients.


Software Testing is a method to check whether the actual software product matches expected requirements and to ensure that the software product is Defect free. It involves execution of software/system components using manual or automated tools to evaluate one or more properties of interest. The purpose of software testing is to identify errors, gaps or missing requirements in contrast to actual requirements.

Automation Testing

It is a software testing technique that performs using special automated testing software tools to execute a test case suite. On the contrary, Manual Testing is performed by a human sitting in front of a computer carefully executing the test steps.

Automated Testing Process

Following steps are followed in an Automation Process

-Test Tool Selection
– Define scope of Automation
– Planning, Design and Development
– Test Execution
– Maintenance

Benefits of Automation Testing

Following are the Test Automation benefits:

● 70% faster than the manual testing
● Wider test coverage of  application features
● Reliable in results
● Ensure Consistency
● Saves Time and Cost
● Improves accuracy
● Human Intervention is not required while execution
● Increases Efficiency
● Better speed in executing tests
● Reusable test scripts

Automation Testing Tool

1. Selenium
2. QTP (MicroFocus UFT)
3. Watir
4. Testim


It is a software testing tool used for Regression Testing. It is an open source testing tool that provides playback and recording facilities for Regression Testing. The Selenium IDE only supports Mozilla Firefox web browser.

● It provides the provision to export recorded script in other languages like Java, Ruby, RSpec, Python, C#, etc
● It can be used with frameworks like JUnit , Maven, NUnit, TestNG, and Docker.
● It can execute multiple tests at a time
● Autocomplete for Selenium commands that are common
● Walkthrough tests
● Identifies the element using id, name, X-path, etc.
● Store tests as Ruby Script, HTML, and any other format
● It provides an option to assert the title for every page
● It supports selenium user-extensions.js file

Selenium Tools Suit

● Selenium Integrated Development Environment (IDE)
● Selenium Remote Control (Now Deprecated)
● WebDriver
● Selenium Grid

1. Selenium IDE

Selenium IDE is implemented as a Firefox extension which provides record and playback functionality on test scripts. It allows testers to export recorded scripts in many languages like HTML, Java, Ruby, RSpec, Python, C#, JUnit and TestNG. You can use these exported scripts in Selenium RC or Webdriver

2. Selenium Remote Control

Selenium RC (officially deprecated by selenium)allows testers to write automated web application UI tests in any of the supported programming languages. It also involves an HTTP proxy server which enables the browser to believe that the web application being tested comes from the domain provided by the proxy server.

Selenium RC comes with two components.
1.  Selenium RC Server (acts as a HTTP proxy for web requests).
2. Selenium RC Client (library containing your programming language code).

3. Selenium Webdriver

Selenium WebDriver is a web framework that permits you to execute cross-browser tests. This tool is used for automating web-based application testing to verify that it performs expectedly. Selenium WebDriver allows you to choose a programming language to create test scripts. As discussed earlier, it is an advancement over Selenium RC to overcome a few limitations. Selenium WebDriver is not capable of handling window components, but this drawback can be overcome by using tools like Sikuli, Auto IT, etc.

4. Selenium Grid

Selenium Grid is also an important component of Selenium Suite which allows us to run our tests on different machines against different browsers in parallel. In simple words, we can run our tests simultaneously on different machines running different browsers and operating systems.

Selenium Frameworks:

1. TestNG

Using TestNG, you can generate a proper report, and you can easily come to know how many test cases are passed, failed, and skipped. You can execute the failed test cases separately

2. Maven

In Maven terminology, a repository is a directory where all the project jars, library jar, plugins or any other project specific artifacts are stored and can be used by Maven easily

3. JUnit

JUnit is an open source Unit Testing Framework for JAVA. It is useful for Java Developers to write and run repeatable tests. Erich Gamma and Kent Beck initially develop it. It is an instance of xUnit architecture. As the name implies, it is used for Unit Testing of a small chunk of code.

4. BDD

a. Cucumber:
Cucumber is a testing approach which supports Behavior Driven Development (BDD). It explains the behavior of the application in a simple English text using Gherkin language.

b. Specflow:                      

SpecFlow is inspired by the Cucumber framework in the Ruby on Rails world. Cucumber uses plain English in the Gherkin format to express user stories. Once the user stories and their expectations are written, the Cucumber gem is used to execute those stores.

c. Docker:
Docker is an open-source containerization platform that makes it easy to create, deploy, and run applications in a secure manner using containers.

Framework’s and IDE’s:


This blog helps us to know about the Importance of Automation Testing, Various Tools & benefits of the Automation tools available in Open source and in Market.

Software Testing is a process to check the functionality of the application is working according to the customer or clients requirements or not and also ensure the developed product must be bug free. Then main focus of software testing is to identify bugs, deviation and missing requirements from the actual requirement. Tested software products ensures reliability, security and high performance which further results in time saving, cost effectiveness and customer satisfaction.

Importance of Software Testing

It is to ensure that delivered product should be flawless with high quality. It plays a vital role in software development life cycle. The testing is more important because it identifies bugs before delivering the product to the client. Properly tested software will be more reliable and do high performance.

Testing Types

Software testing is generally classified into two main broad categories: functional testing and non-functional testing.

1.Functional Testing

It validates against the functional requirements/specifications by providing the appropriate input, verifying the output on the developed software system. 


It mainly involves Black Box testing like Smoke Testing, Integration Testing, System Testing, User Acceptance Testing, Sanity, Localization, Globalization etc.


2.Non-Functional Testing

 It is to validates against the non functional aspects such as performance, usability, reliability, etc of a software application. 


The main purpose the non-functional testing should increase usability, efficiency, maintainability, and portability of the software product. It mainly involves Performance Testing, Endurance, Load, Stress, Security, Volume, Scalability, Stability etc.

Sno. Functional Testing Non-Functional Testing
1. Smoke Testing – It verifies the basic and critical functionalities of the software is working fine or not. It is to is done to check whether the received build is testable or not. It also known as Build Verification Testing, Skin Testing, Dry Run Testing. Usability testing – Testing the user friendliness of an application [i.e] All the important features of the application should be exposed to the user first.
2. Integration Testing – It verifies the data flow of the modules after validating that the module is working independently or not. Compatibility testing – Testing the application on different software and hardware configuration or platform.
3. System Testing – It is to verify the end to end flow of the software application to ensure that it is working fine as a whole system or not. Performance testing – Checking the behavior of the application by applying load.
4. User Acceptance Testing – Customer checks for the business scenarios or day today transaction or real time scenario. [i.e] How the user uses the application in his day to day life Load Testing – Checking the behavior of an application by applying load less than or equal to the desired load is known as load testing.
5. Sanity Testing – It is to verify that all the bugs have fixed and no other issues are a raised due to these changes made in the code functionality. Stress Testing – Checking the behavior of an application by applying load greater than the desired load is known as stress testing
6. Localization / LION Testing / L10N Testing – It is to verify the application for the different country formats. Scalability Testing – Checking the behavior of an application by increasing or decreasing the load in a particular time interval is known as scalability testing.
7. Globalization – Testing the application forxmultiple country languages (Internationalization ) and different country formats. Stability Testing – Checking the ability of an application to withstand the load for a certain duration of time is known as stability testing.
8. Regression Testing – Re-executing the old test cases across the multiple releases to make sure that the changes (such as addition, modification and division) has not effected the existing functionalities. Volume Testing – Checking the behavior of an application by applying huge volume of load in terms of data is known as volume testing.
9.   Soak Testing /Endurance Testing – Checking the behavior of an application by applying load for a long duration of time in an environment which is not supportive is known as soak/endurance testing.

Testing Methods

Various methods to conduct the software testing types.

a. Black Box Testing – Testing is done by the test engineer where they check if the functionality of the application is working according to the customer or client's requirements or not.

b. White Box Testing / Glass Box Testing / Rear Box Testing / Structural Testing / Unit Testing -Testing done by the developer where they check each and every line of the code written by them before handing over the application to the Test engineer.

c. Grey Box testing – Testing done by the person who have the knowledge on application as well as coding

d. Adhoc Testing/ Monkey Testing – Testing without following any systematic approach were as we directly start testing the application however we want it. [i.e] Randomly

e. Exhaustive Testing – Testing for similar type of value continuously for a particular text box or field box

f. Exploratory Testing – Testing is done to explore the application knowledge by discovering, investigating and learning on each and every module of the application.

Phases of Software Testing

It is a procedural of activities followed during testing to ensure software quality expectation are met. Following are the major phases of Software Testing Life Cycle.

a. Requirement Gathering – QA Team studies requirement and interact with the stakeholder to understand the requirement.

b. Test Planning – Determines the Test Strategy, resource, test environment, and testing schedule.

c. Test Document – Identify the Test Scenarios (High level document – All possible combination to test the Application) and Prepare Test cases (detailed level document – Step by Step procedure to test the application) based on the identified scenarios.

d. Test Execution – It includes the execution of the test script, Identifying the bugs and reporting the bugs in bugs report and Requirement Traceability Matrix.

e. Test Cycle Closure – It involves test completion reporting, collection of test completion matrices and test results. The criteria for evaluating cycle completion is based on Time, Cost, Software etc. And need to prepare test closure report.

Software Testing Tools

Various testing tools are available to deliver a high-quality products. Some of the popular testing tools are below.

Automation Tools :

1. Selenium – It is Open source Testing framework used to perform testing on web application across multiple browsers and platforms like Windows, Mac, and Linux

2. Tricentis Tosca – Popular script-less tool to automate end-to-end testing for a software application.

3. HPE Unified Functional Testing – It is a functional GUI testing tool that allows the automation of user actions on a client-based computer application.

4. Ranorex – GUI testing tool execute automated tests defect-free throughout all environment and devices.

5. Appium – Open source mobile application UI testing framework. It allows native, hybrid, and web applications to test on emulators and simulators.

Defect Tracking Tool :

1. Zoho bug tracker – Flexible workflow for Issue trackers.

2. Bugzilla – Open source tool with features Email notification, reports, and charts, bugs generated in different formats, detect duplicate bug automatically, etc

3. JIRA – Captures and organizes the team issues, prioritizes the issue, and updates the status with the project.

4. HP ALM/ Quality Center – Complete test management tool with integrated bug tracking system.

5. Salesforce – Web-based bug tracking and project management tool which supports tasks planning, create stories to track tasks, reports, and statistics.


This blog helps us to know about the importance of software testing, various testing types & methods, and a list of testing tools available in open source and in the market. Choosing the right outsourcing partner is critical to the success of outsourcing software testing services. GreatInnovus is a provider of experienced professional software testing professionals.